The amount spent on mobile phone flirting and dating services has gone up by 36 pc in 2010 to 34.7 million dollars compared to the previous year, premium rate regulator PhonepayPlus said
The amount spent on mobile phone flirting and dating services has gone up by 36 pc in 2010 to 34.7 million dollars compared to the previous year, premium rate regulator PhonepayPlus said.
ADVERTISEMENT
Official figures have revealed that mobile and online flirting services are seeing a rapid boom. The sales of "virtual gifts" such as a virtual kiss have rocketed.
"As a regulator, we welcome innovation in the market and very much want consumers to enjoy fun new services with the reassurance that there is a regulator working with industry to prevent consumer harm," the BBC quoted Paul Whiteing, chief executive of Phonepayplus, as saying.
Nearly 63 pc men in the age group of 18 to 34 years were more likely to use the premium rate flirting services.
"Exciting news! Mid-day is now on WhatsApp Channels 
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
Subscribe today by clicking the link and stay updated with the latest news!" Click here!
