In a recent study conducted by an extra-marital dating app, Gleeden, infidelity in relationships in India is predominantly driven by a lack of love, attention, care, and affection from partners. Emotional cheating, a form of infidelity characterized by deep emotional connections with someone outside the relationship, is becoming increasingly prevalent and equally devastating for couples.

According to Shahzeen Shivdasani, a relationship expert and author of "Love, Lust, and Lemons," emotional cheating involves forming intimate bonds with others without physical involvement. Gleeden's research highlights that emotional cheating often occurs with someone already known to the person, such as a friend, colleague, or a friend of their partner.