World Tourism Day: As travel becomes a way of life for many Indians, they are increasingly seeking diverse experiences beyond visiting the usual touristy places. The demand for immersive experiences is increasing, with travellers looking to absorb the vibrant local culture, indulge in culinary delights or explore unique offerings of a destination.

Among these immersive experiences shaping Indian travellers’ itineraries, seeking inspiration from pop culture i.e., movies and shows, is becoming a leading trend. According to the Travel Trends Data for 2024 by Booking.com, 44% of Indians turn to TV shows or movies for travel inspirations or activity ideas.