Updated On: 29 November, 2024 09:22 AM IST | Mumbai | Nasrin Modak Siddiqi
Whether the new US smoothie giant becomes a staple or a novelty depends on its ability to knock out tough competition in a suburb where local loyalty runs deep

Strawberries wild smoothie, Blueberry strawberry blast-off and Matcha pineapple surprise
The popular American chain Jamba is making its long-awaited Indian debut in Bandra this weekend, and it’s entering the scene with plenty of promise. Founded in 1990 in California, it carved a niche for itself with its health-forward ethos, energy-packed smoothies and bowls, making it a go-to spot for fitness enthusiasts and smoothie lovers alike. Boasting over 850 locations across the USA and in Australia, South Korea, and Thailand, Bandra, famous for its parade of indie ‘bougie’ brands, Jamba has its work cut out.
While finishing touches were underway on the day we visited, the outlet sports a clean look, with a 25-seater al fresco space. It is devised as a space to swing by for a smoothie on the go, or linger over a bowl with friends. There are a couple of food options sourced from a third party, including mini pizzas and croissants.