Not only does wine blogging entail tasting a host of vintages, wine bloggers are in demand; here are some tips to make your wine blog a success.

CataVino, an online wine marketing company and organiser of The European Wine Bloggers' Conference, tweeted last month that "Social Media is Changing the Wine World!" and it appears to be the case as the traditionally closed industry has opened up by embracing the direct connection to consumers via transmedia platforms.