Since 2007, her voice has sold you a range of products. She has told our subconscious mind “daag achche hain” and that packaged aam panna is a combination of “drinks and memories”. Yet, she looks incredulous when we say most television viewers can recognise her voice when they hear it. “When someone tells me that, I wonder if it’s grating to the viewer’s ears,” says Richa Nigam as she orders a cappuccino at the BKC outlet of an international bakery chain. The voice, she says, has been the bane of her life.