Karishma Mehta, 26
Founder, Humans Of Bombay Stories Pvt. Ltd.

If there's one story that Karishma Mehta will tell about herself - and there's a 250-page personal manuscript lying with her that reveals so much that she will never publish - it's about how good a hustler she is. She puts it down to growing up in a business family - her dad has factories that produce velvet, yarn, toothbrush parts and machinery; her sister, a psychologist, runs a chain of pre-schools, and her other sister is a marketing professional. Mehta, herself a double major graduate in economics and business from UK's University of Nottingham, could have returned to India and joined a bank. But, that world wasn't for her.