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Will Mumbai drool over NYC’s cupcakes?

The iconic New York bakery opens in Mumbai but will have to bring its A-game to the table to keep up with the stiff competition in the patisserie paradise — Bandra

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Vanilla chocolate cupcake

Vanilla chocolate cupcake

It’s no surprise that a long queue greets us as we approach the newly opened, much-hyped Magnolia Bakery in Bandra. The flagship store in Mumbai is a 2,300 sq ft, 80-seater that includes ground and a mezzanine floor. Large crowds are queueing up to get a slice of cake that has been immortalised in pop culture since the 1990s. “Do you really want to stand in a queue for a cupcake?” my partner asks, keen to turn around. The line is moving quickly, I assure him. Honestly, it’s a crawl.

Patrons browse the offerings at the bakery. Pics/Satej Shinde
Patrons browse the offerings at the bakery. Pics/Satej Shinde

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