Values before views

In addition to objectionable lyrics, I will also never create or promote content that celebrates or idealises gambling or alcohol. Yes, as influencers, we do receive a lot of money for such content. But these topics violate my personal code of ethics and I’m happy to miss out. I also steer clear of paid posts that have a political agenda which, again, are highly paid. Finally, I will never create content based purely on trends — for instance, my lifestyle page is focused on automotive content, while my food page has restaurant reviews. I don’t want to create dances on either of these accounts as I don’t think my followers will benefit from such videos.  
Irfan Siddique, food and lifestyle blogger