Trailer or music video?
Salonie Pawar, Television & film writer

When Bridgerton came out with an Indian lead, there was ample negative feedback along with the positives. It’s clear that representation isn’t enough anymore; it’s how we’re represented that matters. There is no “Indian” rendition of The Archies comics since a good chunk of the Indian audiences don’t relate to it themselves. While I have no qualms about the fashion,  I’m still confused about what Archies in India even means. Will it, as we see in the launch trailer, be limited to an aesthetic? If yes, then the clothes are the least of one’s worries if the setting and narrative are unsound. If not, the fashion could help elevate the story. All I can say is that The Archies could’ve avoided undue criticism if they had released a proper trailer, instead of a star kids music video.