Four seconds. That’s all it took for ace footballer Cristiano Ronaldo to cause Coca Cola to lose $4 billion by moving aside two bottles of the beverage ahead of Portugal’s Euro 2020 group-stage clash against Hungary. Instead, he recommended agua (Spanish: water) to the cameras. Even as India’s soft drink market grows rapidly, with a 2018 report pegging per capita consumption to rise to 84 bottles this year, nutritionists have been warning against indiscriminate consumption of aerated beverages for a while now.