India’s streetwear and sneaker reselling giant CrepDog Crew (CDC), which opened as an Instagram page, was quick to gain popularity among sneakerheads for its one-of-a-kind sneaker collection. Its first brick-and-mortar store opened in Delhi in 2022. It has since become a hotspot for streetwear enthusiasts with India’s largest sneaker wall, an attached basketball court, an in-house café and over 30 brands of streetwear from T-shirts and jeans to socks and shoelaces. When the label announced the opening of its second store in Mumbai, this writer had to check if it was truly worth the hype and buzz.

CDC Experience takes up a huge block off SV Road in Bandra West. Owing to graffiti letters painted all over them, the glass walls of the store only give you a small peek into the happenings on the inside. For our antennae, it’s the first sign of being completely dedicated to streetwear culture. However, the interiors are hardly as bold as the exterior façade. The minimalist, art gallery-styled white-washed store makes us believe that the retail giant is confident that their products will do all the speaking. Right in the centre of the store, we spot one of the best homegrown streetwear brands flaunting their drip and varied collections of oversized apparel.