Museums can be uninspiring spaces for children, especially when it comes to art. Yet, it is all about zoning in. A walk down to the museum shop at Dr Bhau Daji Lad Museum might introduce you to the book of Folk Cards — a series of DIY postcards based on India’s tribal and folk arts like Phad, Bhil Pichwai or Gond. Designed by Rooftop, the book is a simple introduction to folk art form for children using colour-between-the-lines exercises.   

“The idea was to take Indian art forms beyond their limited niche to a larger audience,” shares founder Kartik Gaggar. The book itself evolved from a journey that began in 2017. It was not until 2019, when the founder established Rajasthan Studio to build experiences where visitors could travel to artisan villages, spend time with the artists and co-create with them at close quarters.

A Mata ni Pachedi art work by Chandrakant Chitara (right) A Phad illustration by Kalyan Joshi. Pics/Satej Shinde