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What’s the buzz about niacinamide? Experts dissect the much-hyped product

Touted as a game-changer in self care routines, niacinamide could suit many skin types. Experts discuss the pros and cons and bust a few myths about this much-hyped cosmetic product

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How would you react if you were told that one product was enough to take care of all your skin issues? A Google search for the word ‘niacinamide’ will reveal a flood of reviews and products to choose from.  Also known as nicotinamide, it is a form of vitamin B3, and has been in the news for all the good reasons. Manufacturers claim it builds keratin — a type of protein that helps to keep your skin firm and healthy, and also aids in retaining moisture. But is the ingredient suitable for all and does it meet with the expectations of the Indian skin type? 

Versatile ingredient

According to celebrity dermatologist and founder of Sol Skin Corp, Dr Rashmi Shetty, niacinamide is a magical ingredient. “You can only expect particular benefits from one ingredient, and it does work when used appropriately. One has to use it a substantial number of times in a good concentration, and can be also used in a combination with other ingredients depending on the skin issues,” she explains. She recommends pairing it with hyaluronic acid for dry skin; vitamin C for acne scars and pigmentation; salicylic acid for acne-prone skin; and retinol for anti-aging concerns. Elaborating on its benefits, she says, “It helps in protecting the skin by enhancing its outer layer and in making ceramides, which is one of the oil-retaining molecules. It also brightens the skin and causes dark marks to fade away.”

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