As the vibrant festival of Navratri approaches, the streets of Mumbai are witnessing a surge in sales of traditional garba costumes, with ghagra and chaniya choli taking centre stage. Enthusiasts of the colourful and energetic garba dance are flocking to shops and markets to acquire these traditional outfits. What’s noteworthy is that this year, chaniya choli sales have seen a remarkable increase of 50-60 pc compared to the previous year, underlining the enduring cultural significance of these garments.

For many Mumbaikars, Navratri is not just a religious celebration but a lively and spirited occasion where they can showcase their cultural pride. The dance form known as garba, often performed during Navratri, demands distinctive attire that adds to the festive atmosphere. Ghagra and chaniya choli, known for their vibrant colours and intricate designs, have been the go-to costumes for garba enthusiasts.