On September 21, 2024, Mira Bhayandar Municipal Corporation (MBMC) celebrated International Coastal Cleanup Day with a large beach clean-up at Uttan and Velankanni beaches. This event was part of the Swachhata Hi Seva program, which culminated in Swachh Bharat Diwas on October 2, Mahatma Gandhi's birth anniversary. The initiative called Swapna Swachhta Sanskar Swachhta aims to increase collaborative efforts for a clean India.

Sanjay Shripatrao Katkar (IAS), Commissioner and Administrator of MBMC, led the clean-up campaign, which included 11 NGOs, students and instructors from 10 institutions, nine schools, a large number of municipal personnel and others Local celebrities such as Miss Earth Gauri Ghotankar and singer Kunal Pandit also contributed to the endeavour.