Dude, thanks for voting. But it’s not the end

Instead of lamenting over our dilapidated political system with a stranger at a bar, spend time with rockers and musicians who tell you how to make a difference, for FREE

Instead of lamenting over our dilapidated political system with a stranger at a bar, spend time with rockers and musicians who tell you how to make a difference, for FREE

As two youth brands, Channel [V] and Big Adda come together this weekend to continue empowering the youth after elections in most cities have wrapped up, their POA is intriguing.

An extension of Channel V's 4 month-old campaign, Vote Ya Vaat in collaboration with Tata Tea, the Big Adda [V] Concert for Change has been organised to keep the youth fired up, to make them realise that voting is just the beginning; their main responsibility has just about kicked in.

"The youth is aware of societal and political issues, more informed than they were, but they still need to understand that this is not the end," says Saurabh Kanwar, VP, Content and Communication, Channel [V].
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Kanwar wants to make sure they leave the concert thinking there is work to be done and find ways to do it.

"That you still can't leave it to the new Government to make the change, is what they should realise. We have to make the change."

The Concert for Change platform is also doubling up as a competitive ground for Channel [V] Launchpad finalists.

The three finalists of the reality rock contest Cassini's Division (Kolkatta), Reverse Polarity (Mumbai) and Faridkot (Delhi) will be performing while encouraging junta to initiate change, using simple techniques.
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What to expect at the Concert for Change

Hailing from the east side of the country that usually sees high voter turnout, Kolkata-based Cassini's Division, a hybrid band of Rock, Hip Hop and Pop has written two new songs for the concert, one of which is titled, Follow Me Home (cuz you're just sheep).

"It reminds the audience to use their mind, be more discerning rather than follow leaders blindly," says lead vocalist Rahul Guha.

Mumbai-based heavy metal band, Reverse Polarity, on the other hand, will open their performance with a series of video clips of news coverage on the 26/11 attacks followed by a track titled, Empty Faces: A million faces put into places, Rise and Fall of Nations, Fury of Races.

"It's a song against the attitude of politicians, not against politics," says lead vocalist Gaurav Kataria.

King of Disco in India, music composer Bappi Lahiri's sonnet: Waada Kiya Hai Nibhana Padega, Hisab Saara Chukana Padega, Junta Bole We Want Change, This V Ka Adda, We Want Change, will be followed up with golden hits like Yaar Bin Chain Kahan Re and Tamma Tamma Loge. Popular Sufi singer Kailash Kher and folk-fusion artist Raghu Dixit are also part of the line-up.

At: 6 pm tonight at Andheri Sports Complex, Veera Desai Road, Azad Nagar, Andheri (W). Gates open at 5 pm. Free passes available on Bigadda.com, and at all BigFlix, Cafu00e9 Coffee Day, Sprite and Spykar outlets across the city

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