Most would-be grooms are searching for working women as brides to beat the recession, says a prominent matrimonial website
Most would-be grooms are searching for working women as brides to beat the recession, says a prominent matrimonial website
Now, beauty is not the desired key attribute in the case of women for marriage, courtesy economic slump. A majority of men are preferring a working wife to maintain quality of life, says a research.
According to the research conducted by one of the world's largest online matrimonial sites shaadi.com, search for working women on the portal has considerably gone up by almost 34 per cent in the first quarter of 2009, as compared to the last year.
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This had come in vogue when the economy started to boom, however, the growth was trifling. Today, the slowdown has changed the scenario.
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To beat the recession blues with more earnings, men are now looking to share the financial responsibilities with their better half.
"Recession has adversely affected the budget of many families. To maintain the decent standard of living, now men want to have a helping hand.
Thus, they want their partner to share the title of breadwinner. Since we have around 14.1 crore members, the authenticity of the findings can't be questioned, said Gourav Rakshit, business head, shaadi.com.
Abhishek Chanda, 27, media professional said, " With salary cuts and layoffs, I think it sounds logical to tie the knot with a working lady. I want to marry a girl who can support the family, if I lose my job.
Many believe that it's time that brides should shed 'showpiece' image because having an earning partner is a great help.
"Men are learning the value of a working partner the hard way," says an elated Pinky Chauhan, senior human resource executive with a reputed hospital.
Other interesting finding of the research is that the searches for those employed in information technology, telecom, investment sector and financial services have gone down this year.
Besides, NRIs who once used to be the most prized catch have also started feeling the slowdown heat. This year, among Gujaratis, the demand curve for members based in UK has dropped by 51 per cent from January, 2008.
Also among Sindhis, the demand for members based in UK has dropped by 40 per cent. The fall is also visible in the demand for US spouses.
Women change gear too
Women too have shifted their priority. The demand for single men employed in government offices has shot up.
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As compared to the first quarter of 2008, government employees feature among the top 20 most search professions on the site and also registered a jump of 45 per cent in the same period of 2009
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