From tomorrow, myhumannetwork.com, a social networking website, will allow people and organisations to connect, collaborate and share experiences and ideas for various social causes and initiatives

Now, show your human side on the web world

When techies across India were celebrating the National Technology Day yesterday, networking major Cisco announced the launch of its social networking website called myhumannetwork.com.

The website, which will allows people and organisations to connect, collaborate and share experiences and ideas for various social causes and initiatives, will go live from tomorrow.

The key focus of the website will be issues like health care, animal welfare, education, environment and social development. Naresh Wadha, president and country manager of Cisco, said, "Our objective is to improve the social condition of the country." He added that the initiative would help India move forward in the years to come.

myhumannetwork.com is on a web 2.0 platform that mirrors the likes of Orkut, Facebook, and Twitter and is built on the Google Earth Software. According to Nupur Sharma, head of brand strategy and advertising of Cisco, the company has sponsored the platform development as well as its maintenance. Also, it does not intend to make money from the site.

"This is an Indian initiative that has a global reach. A lot of people want to do their bit for society but they don't know how to go about it. Our website will provide them with a platform where they can share ideas, participate in discussions, post pictures, write blogs and do all to make the society better,"
said Sharma.

Currently, about 40 NGOs)like Akshaya Pathra, Action Indian and Red Cross along with several individuals have registered on the website and the company expects over 200 NGOs and people in next six to nine months.
Dr Narayana, general secretary of the Red Cross in Bangalore, said, "I liked the idea pretty much and have great expectations from this program."

Likewise, Nina Nayak, chairperson of Karnataka Child Rights Commission chairperson, too liked the concept and believes that the initiative will really make a difference.

However, Naveen Agarwal, chief financial officer of Edelman, said, "Although the concept is quite interesting and a lot of heart and hard work must have gone into it, I honestly want to wait and see if it really works."