Fun fonts transform into some of the greatest all-time art as part of the Typographica exhibition in town
Fun fonts transform into some of the greatest all-time art as part of the Typographica exhibition in town
Typography comes from the Greek words 'typos' meaning mark or figure, and 'grapho,' which translates into 'I write'. And digital prints, better known as Typographica, can beat all brush-work when it comes to artistic aestheticism. Not the regular stuff you'd see around the city, a unique showcase is all set to celebrate the typed word as it has evolved through the ages, and how it underlines the characteristics of any civilisation in it's cool, casual, colloquial manner. 
'Typical', but not quite
The original Typogrphica exhibition was launched at London's Kemistry Gallery as part of September's London Design Festival, and has now been brought to India. The show assembles print projects from different parts of the world, including magazines and journals, and also brings about a celebration of 50 years of the Seminar magazine. Look forward to quirky typefaces, psychedelic page layouts and magazine prints, among other things. There are no individual artists as such, but the best of stuff from different sources brought together.
Print panthers
"What we have put together is pure Typographica, and we'd really like it to appeal to as many people as possible. Even the newspaper that you read everywhere is a piece of art, so why not bring it in front of the world? We strongly believe that art is not limited to painting and photography alone, and even those who beautify our magazines and journals are artists," stresses Sunil, Executive creative director, Wieden +Kennedy gallery. Have fun on a different f(r)ont.
What is Typographica?
Typographica was the first exhibition of the eponymous graphic design journal. Groundbreaking when first published in 1949 and now considered legendary, Typographica showcased the very best in worldwide visual arts. The journal was founded by 25-year-old Herbert Spencer, who went on to become one of the most influential British communication designers and typographers. Typographica's pioneering content included concrete poetry, avant-garde type experiments and photo-documentary, all highlighting Spencer's ability to fuse images and words in meaningful new relationships, and featured the work of, among many others, Dieter Rot, Robert Brownjohn and Alexander Rodchenko.
Typographica and 50 Years of Seminar
When: Today to March 9
Timings: 10 am - 7 pm
(Except Sundays)
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