Updated On: 05 April, 2023 10:08 PM IST | Mumbai | mid-day online correspondent
BJP was able to leverage the power of mass media to spread its message and reach out to new supporters. The party`s use of technology and social media, particularly during the 2014 general election, played a crucial role in mobilizing voters and creating a groundswell of support

Image used for representational purpose.
The Bharatiya Janata Party (BJP) is one of the two major political parties in India, and its rise to power from just 2 MPs in 1984 to 282 in 2014 is a significant achievement in Indian politics. There were several factors that contributed to the party`s growth and eventual success.
Firstly, the BJP`s growth was based on a carefully crafted ideology of Hindu nationalism, which appealed to a large section of the Indian population. The party`s promotion of Hindutva, or Hindu cultural nationalism, resonated with a significant portion of India`s majority Hindu population.