The Uttar Pradesh government has implemented a new digital media policy to disseminate information on development and welfare projects using social media platforms. The policy offers monthly payouts of up to Rs 8 lakh to influencers and account holders on platforms such as Facebook, X (previously Twitter), Instagram, and YouTube, based on follower count.

The government also intends to pursue legal action against social media operators and influencers who publish "objectionable content", which it defines as indecent, obscene, or anti-national. The policy document, signed by Principal Secretary Sanjay Prasad, declares that the police would help create jobs as part of this plan.