Zandu Pharmaceutical today said it has partnered Indian Premier League (IPL) team Mumbai Indians to give a boost its brand image.

Zandu Pharmaceutical Works will be an associate partner of Mumbai Indians team in the IPL for 2009 and 2010 and promote its brand through various marketing campaigns, the company said in a statement.

"Cricket is worshiped in our country and what better opportunity we could look at than to be associated with IPL. This affiliation will also provide an exclusive platform for Zandu to reach out to the thousands of cricket fans across India," Emami Group of Companies Director and Zandu Pharma Managing Director Mohan Goenka said.