A Bangkok-born masseuse is hoping to storm San Francisco's niche beauty market with a skin-firming procedure -slapping her customers in the face
According to the company’s website, in a procedure that the massage parlour touts as “one million percent safe,” a woman named Rassameesaitarn Wongsirodkul, who goes by the name of Tata, will deliver precision blows “using Thai wisdom to bring out your own beauty.”
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“Face slapping brings out your hidden beauty potential, without invasive procedures. And it’s 100 percent chemical free. I am proud to be the only one to bring the face slapping knowledge … to the western hemisphere,” ABC News quoted Tata as saying in an online video.
Tata is the co-owner of Tata Massage in San Francisco’s Richmond District with her husband Mawin Sombuntham.
The procedure involves Tata donning a hat adorned with plastic flowers, slinking around to Thai pop music and delivering a few quick blows. She then firmly pinches her client’s cheeks, and gives the client a few more hard slaps.
Sombuntham said that Tata went through a month of training with professional face slapper Kung Khemika, who runs her own parlour in Bangkok and has dozens of customers per day.
“It’s a very closely guarded knowledge. Tata is only one of 10 students that the teacher wants in her lifetime,” ABC News quoted Sombuntham as saying.
For 350 dollars, Tata offers a “face firming” slapping massage, which is said on the company’s website to “lessen wrinkles and make your skin firmer.”
Customers can choose a particular area of their face that they’d like to receive a precision smack, including eyebrows, cheek or forehead.
Sombuntham said that the results or a single session, which lasts 15-20 minutes, can last about six months, and with the full course customers can expect the results to last up to a year.
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