The son of Australian cricketing legend Don Bradman is initiating proceedings against a law firm that allegedly allowed the Don Bradman Foundation to "exploit his father's name and image" to sell Bradman's chocolate cookies in India in 2005.
The son of Australian cricketing legend Don Bradman is initiating proceedings against a law firm that allegedly allowed the Don Bradman Foundation to "exploit his father's name and image" to sell Bradman's chocolate cookies in India in 2005.
Exploited
John Bradman has accused law firm Allens Arthur-Robinson of using his father's identity to be used as a "brand name, like Mickey Mouse" and that it allowed his reputation to be exploited.
When the incident came to light, John Bradman, son of the revered Sir Don said his father would "turn in his grave" if he knew about the biscuits, sold in the Australian green and gold colours, to cricket fans in the subcontinent.
The action follows permission won by Bradman Jr against the law firm, which had successfully argued at the time that the Bradman family had left it too long after Sir Donald's death to take the negligence and contract action, given that there was a six-year statute of limitations in place.
However, a Supreme Court judge ruled to allow John Bradman to appeal against the time constraint before the full bench of the Supreme Court.
The Bradman family is seeking unspecified damages.
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