One of the introductory chapters in Pitch Perfect (Penguin Viking) starts with the bottom-line: If you work in fashion, beauty, or a category in the lifestyle space, this book will feel like it was written specifically for you. If not, you’ll have to do some work, but you will find much material for your domain and I will not let you down.”

The public relations (PR) landscape is changing, rules of the game for luxury fashion players have especially undergone a huge shakeup thanks to the pandemic and new media formats. In the chapters that follow, its author Srimoyi Bhattacharya attempts to decipher the value of authentic communication apropos building a brand in the increasingly digitised marketplace which is useful for aspiring publicists and fashion entrepreneurs.