Updated On: 09 June, 2024 07:01 AM IST | Mumbai | Shweta Shiware
A new wave of indie brands powered by the quiet swagger challenged the red carpet’s high-glamour status quo

Kani Kusruti, Payal Kapadia, Divya Prabha and Hridhu Haroon attend the All We Imagine As Light red carpet at the 77th annual Cannes Film Festival at Palais des Festivals on May 23. Pics/Getty Images
Midway through the 77th Cannes film festival last month, a palpable shift altered the red-carpet fashion narrative. Suddenly, the spotlight shifted from the big designer ensembles worn by Bollywood celebrity ambassadors to the costumes of independent cinema’s cast and crew. Here, the focus turned to outfits designed by smaller, indie labels with an alternative pulse, signalling a big coming-out moment.
It was less about appearances and more about clothes that celebrated self-expression and individuality, registering a stoic defiance against the controlled, uniform codes of staccato poses and styles of the past that had manifested into successive princess-like ensembles.