"We want to say sorry to all Chinese across the world, of which there are many, and we are taking this apology and message very seriously," Gabbana added
D&G founders. Pics/AFP
The founders of Italian fashion house Dolce & Gabbana apologised to Chinese customers on Friday as a row over racially offensive posts snowballed, with its products being pulled from lucrative Chinese e-commerce platforms.
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In an attempt to salvage their reputation in the world's most important luxury market, Domenico Dolce and Stefano Gabbana capped a 1 minute 30-second mea culpa by saying "sorry" in Mandarin in a video posted on a Chinese social media platform.
"Our families always taught us to respect different cultures across the world and because of this we want to ask for your forgiveness if we have made mistakes in interpreting yours," said Dolce in Italian.
"We want to say sorry to all Chinese across the world, of which there are many, and we are taking this apology and message very seriously," Gabbana added.
Here's what happened
The controversy arose after the brand posted short clips on Instagram showing a Chinese woman eating pizza, spaghetti and a cannoli with chopsticks that some deemed culturally insensitive.
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