Naomi Campbell sees red over chocolate ad

Updated on: 30 May,2011 07:28 AM IST |
Agencies |

Supermodel accuses Cadbury of racism after being compared to chocolate

Supermodel accuses Cadbury of racism after being compared to chocolate

The catwalk beauty, known for her diva-like tantrums, insists she is "shocked" and "upset" by the ad for Cadbury's Bliss that shows a chocolate bar surrounded by diamonds with the slogan, 'Move over Naomi, there's a new diva in town', in apparent homage to Campbell receiving so-called "blood diamonds" from the then-Liberian leader Charles Taylor in a 1997 incident.

Campbell alleges the tag line is a jibe aimed at her and claims she is offended at being compared to a chocolate bar, telling a British newspaper, "I am shocked. It's upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful."

A spokesperson for Cadbury said, "(The ad is) a light-hearted take on the social pretensions of Cadbury Dairy Milk Bliss ... we would never produce any type of marketing we felt might cause any offence to any section of society."

The racism row comes just one week after a London School of Economics lecturer, Satoshi Kanazawa, hit the headlines for "research" claiming to show that black women are less attractive than those of other races.

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