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Fashion forward

Updated on: 17 October,2021 11:15 AM IST  |  Japan
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A Japanese company is now specialising in making apparel for robots of all shapes and sizes

Fashion forward

These decorative and functional covers are available in over 40 different colours, can be made out of dustproof, anti-bacterial, water repellent or heat-resistant material. Pics Courtesy/ Facebook

Rocket Road is a unique clothing brand aimed not at humans, but robots of all shapes and sizes. The idea is to seamlessly bridge the gap between humans and machines. Last month, the Japanese company announced the launch of its first line-up of functional protective cover wear for robotic arms. These decorative and functional covers are available in over 40 different colours, can be made out of dustproof, anti-bacterial, water repellent or heat-resistant material, and are meant to brighten up the otherwise bland working environment and provide robotic arms with a bit of personality. But, this is only the company’s latest project yet.



Rocket Road has been creating robot clothing for a quite some time now and has quite an impressive portfolio. “It has become ‘natural’ for robots to wear clothes,” Rocket Road CEO, Yukinori Izumi, said. Izumi has quite the colourful life experience, having studied Zen Buddhism in college, then going to work in space design at a space display company, before fulfilling his childhood dream of becoming a professional wrestler. He also worked in Silicon Valley before returning to his home country, Japan and founding his unique robot apparel company.


“It would be great if we could bring people closer to each other through robot apparel, and many people, including children, women, and the elderly, could utilise the robots to enrich their social and personal lives. And I would be honoured if robot wear could create a new category in the apparel industry and become a new culture in Japan,” he said.

Since 2016, Rocket Road has been dedicated to creating specialised, high-quality clothing for a variety of robots, working with some of the biggest robotics corporations in Japan, including SoftBank Robotics, Sony, and Sharp. While robot clothing may sound like a joke, according to the Rocket Road website, it’s serious business in Japan that requires the utmost care, precision and dedication.

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