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The hair is his canvas!

Updated on: 18 April,2021 07:56 AM IST  |  Barcelona
Agencies |

Years of experimenting has finally led a Barcelona-based hairstylist to digitally print colourful intricate designs onto human hair

The hair is his canvas!

Ferrer styling the La Favorite extension

Alexis Ferrer started experimenting with hair printing in 2012, after being asked by a haircare brand to interpret a collection at that year’s International Trend Vision Awards. The aim was to “was to innovate with a technique not usually used in hairdressing,” and photographic printing on hair seemed like the perfect way to graphically tell a story. Ferrer’s first attempt managed to get a lot of attention in the world of fashion. The models paraded with the hair draped over their faces, and the extensions were fixed with a net to allow the hair to adapt to the movement of the model.


Hair stylist Alexis Ferrer flaunting his printed hair extension
Hair stylist Alexis Ferrer flaunting his printed hair extension


In 2017, for the 080 Barcelona Fashion Week, the Spanish hairdresser teamed up with designer Txell Miras, on a collection inspired by shipping containers and fishermen. This time, he had photographic portraits of bearded fishermen printed on long hair extensions, which was a first in the world of hairstyling. Then, earlier this year, Alexis Ferrer, showcased the most recent version of his hair printing technique, which now allows him to have colourful, vivid designs digitally printed onto human hair. Although the process was not revealed, the hairstylist described it as “a combination of artisanal styles mixed with technology”.


The La Favorite hair extension is inspired by the best fabrics for the French bourgeoisie during the XVIII century. Pics/Instagram
The La Favorite hair extension is inspired by the best fabrics for the French bourgeoisie during the XVIII century. Pics/Instagram

“I must admit that the first impressions on the hair were a challenge. It took two months to get good results with high definition.  Mixing technology with our knowledge of crafts has allowed us to recreate those wonderful patterns on the hair,” says Ferrer. His latest collection of hair printed designs, called La Favorite, was inspired by “the best fabrics for the French bourgeoisie during the XVIII century,” and features a variety of Baroque-style motifs, like colourful peonies, butterflies, and birds. Hair printing isn’t yet available as a commercial service, but it’s definitely proof of the innovation made possible by technology in hairstyling and fashion in general.

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