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‘Bangladeshis spend 2-3 billion USD annually on textiles from India'
Updated On: 25 August, 2024 11:42 AM IST | Mumbai | Shweta Shiware
Silmat Chisti of Dhaka’s heritage craft outfit discusses the intersections of respect and business with India
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Birds motif in two styles by NOBO Dhaka: White—A local interpretation featuring the parrot motif. Blue—A revival of a 200-year-old Persian design. Pic Courtesy/Nobo Designs Ltd
Silmat Chisti’s career seemed set with an MBA degree from Yale, a BA in economics and mathematics from Mount Holyoke College, and early years as a corporate finance specialist on Wall Street. Her path then took her across Asia Pacific with a multi-national investment bank before returning to Dhaka.
An unexpected turn came during a chance encounter at a London café, where discussions with friends passionate about textiles and Dhaka’s 80s era inspired a new direction. After reflecting on the urgent need to revitalise Bangladesh’s craft sector, NOBO Designs Ltd. was born in early 2020. “For me, NOBO bridges the past and present, melding Bangladesh’s textile heritage with contemporary design to pass its legacy on to future generations. NOBO Shako revives and recreates lost handloom fabrics like Jamdani, Tangail and Rajshahi, partnering with experts through its R&D wing,” Chisti informs.
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