Content is the problem, not #boycott calls

Updated On: 04 September, 2022 04:52 AM IST | Mumbai | Heena Khandelwal

Is it arrogance or irresponsible statements the industry has been making that has caused all the trouble? Experts say it is that and more

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Ahead of its release, Ayan Mukerji’s Brahm¯astra starring Ranbir Kapoor and Alia Bhatt has been subject to receiving boycott calls. While Kapoor is being targeted for expressing his alleged love for beef, Bhatt is being trolled for her statement that if people don’t like her, they could choose not to see her movie. Pics/Getty Images

At the beginning of this season’s Koffee With Karan, host Karan Johar with his usual candour admitted that he wasn’t sure if the chat show would return. “We, as an industry, were vilified. We were absolutely put into the dungeons for two years. It wasn’t an easy time, a snake emoji would come out every time Koffee with Karan was mentioned. At one point, I even thought that I would never come back with this show because there was a lot of attack,” he said in his conversation with actors Alia Bhatt and Ranveer Singh on the first episode of the show, telecast this July.

Johar was talking about the Twitter trend #BoycottBollywood that keeps re-appearing time and again. It originated sometime around the untimely demise of actor Sushant Singh Rajput. Unlike most “trends”, this one hasn’t died, instead it gets a new lease of life just before the release of any big budget movie. At the time of writing this article, it was trending along with #BoycottKaranJohar and #BoycottBrahmastra. With films mounted on budgets that go into hundreds of crores starting to bite the dust at the box office, one would wonder if the boycott call was powerful enough to be the cause. Is it? “No,” the film fraternity echoes unanimously.

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