When he speaks, Josh Child has traces of an Indian accent. The barfi-lover has one of the fastest growing channels on YouTube, called ChaatNChat. On it, the 34-year-old visual effects (VFX) artist from Albuquerque reacts to regional Indian movies. He has gone from almost no followers to 35,000 subscribers in two months.
Child seemed a bit nervous over the phone. He is about to drop a video which will be a prelude to his reaction video along with his friend Miguel Sanchez, in Hindi, to the Sushant Singh Rajput-starrer Chhichhore. “I am a bit nervous,” he says. “I don’t want people to think that I am trying to pander to the audience for views; I want to do justice to Hindi.”

Child is a recent entrant to the trend of non-Indians reacting to Indian content. The nationalities so far include, but are not limited to the Japanese, British, Australian, Malaysian and African YouTubers. They react to movies, iconic songs, or comic scenes.