Lohit Bhatia, CEO of IKYA Human Capital Solutions, a division of Quess Corp, says that at the recruitment end of the business, productivity measures will include how many candidates were lined up as potential candidates for a job, how many were interviewed by the client, how many of these were given the letter and then, finally, how many joined the firm

A few weeks ago, an ad appeared on a premium page of a premium pink paper. The ad, by the homeopathy firm Welcome Cure, with the smiling faces of actors Riteish Deshmukh and Genelia D’Souza was targeted towards corporates, promising help in reducing absenteeism and increasing employee productivity. Chaitanya Choudhury, vice-president corporate relationship at the three-year-old firm with headquarters in Santacruz, says what they provide is a wellness package to employees. At sign up, when the employee’s health ailments are assessed by a Welcome Cure doctor, medicines are designed as per the ailment and sent to the employee on a regular basis at their doorstep.