They arrive at our office in a flurry of boxes: In playful yellow-peach-pinks, sophisticated black boxes, brand name emblazoned in fiery tangerine, a matt black one with just an Origami-bird on it. The office first responder asks whether he should put the package away in the fridge. Upon unpacking, they set off curiosity, mischief and giggles. As our Gen Z co-workers would put it, “The vibes are certainly vibing.”

Apart from one or two that give away their intention, the personal massagers are masked in elegance and playfulness. They look like minimalist household items: A bedside travelling alarm perhaps (Hulchul, by Leezu’s), a beauty product applicator a la the Gua Sha tool (Palm, by My Muse), and the latest entrant, the quietly forceful ninja (Sangya 1) that boasts of being made entirely in India.