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New research reveals OTT bias and how it lacks participation of women workforce
Updated On: 08 January, 2023 11:08 AM IST | Mumbai | Heena Khandelwal
In a just-out research paper, former content developer says no matter how woke they may seem, most of India’s digital production houses are biased and gendered
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Bollywood writer-producer Vinta Nanda after filing a police complaint against actor Alok Nath, whom she has accused of sexually violating her 19 years ago, at Oshiwara Police Station, on October 17, 2018 in Mumbai. Pic/Getty Images
The arrival of over-the-top (OTT) media services in India is said to have set the stage for progressive and democratic platforms, and levelled the playing field. Studies too, have highlighted how it encouraged greater diversity of talent and content.
But was that truly the case? Dombivli resident Smith Mehta might disagree. Mehta recently completed his research paper, Where are the Women? Gendered Indian Digital Production Cultures Post #Metoo, as part of a research fellowship from the Center for Advanced Internet Studies, Germany. “The idea was to pursue a gender-based research where I looked at all above-the-line [ATL] professions in web-series, like producer, head of production, creative producer, director, director of photography and writer, through binaries—men and women,” says Mehta. The 31-year-old began his career with Viacom18 Media Pvt. Ltd where as part of the content development team, he worked on films like Manjhi, Drishyam, Boss and Margarita with a Straw. He was also an assistant creative for Voot’s mockumentary Badman, which gave him an insight into the functioning of a production house.
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