Updated On: 10 April, 2022 08:31 AM IST | Mumbai | Nidhi Lodaya
Women are shedding their inhibitions and coming out on social media to talk about what’s troubling their bowels

Yoga instructor and influencer Natasha Noel (@natashanoel001), says that the Pawan Mukta Asana or the wind relieving posture promotes digestion and relieves constipation, often the symptoms for IBS
Talking about things like bloating, cellulite and hair is very normal, but it has never been easy for me,” says Mumbai-based yoga instructor and influencer Natasha Noel. Many of Noel’s students, and three lakh followers are glad that she is taking the lead. Noel doesn’t mind showing you how her tummy looks pre and post a poop, and often talks about the changes the body goes through when it’s going through PMS, as well as Irritable Bowel Syndrome, a stomach ailment that affects a lot of women.
According to a 2018 research paper published in the Journal of Datta Meghe Institute of Medical Sciences, around 10 to 20 per cent of Indians suffer from IBS, out of which only 20 per cent seek medical care. Most don’t report it because they either think of it as the usual bad stomach, or worse, are embarrassed by it. It’s no wonder then that they are searching for answers and solutions on social media. Instagram has almost 1.5 million posts with the hashtag #IBS. On TikTok, videos hashtagged #bloating collectively have over 518 million views. Videos hashtagged #IBS have more than 840 million views. Social media, and women who chat about IBS, have now made it okay to quip about bloated, constipated and fart-ful days, leaving behind the apprehension one felt when talking about “unlady-like” things.