In this conversation, Jesicaa Singh, Founder of Stanley Communications, recalls what it takes to build communications that transcend visibility and become cultural markers in India’s luxury and lifestyle landscape. Drawing from her early immersion in global fashion ecosystems, from Milan Fashion Week to London PR firms, and her role in shaping landmark brand entries such as Galeries Lafayette and AMIRI, Jesicaa unpacks why intent, timing, and cultural nuance matter more than scale alone. She shares how Stanley approaches storytelling across fashion, beauty, hospitality, culture, and tech, why exclusivity today is rooted in curation rather than distance, and how long-term platforms and IPs build credibility beyond short-term buzz. Jesicaa also discusses the evolution of her leadership as Stanley Communications grew into a women-led powerhouse, the importance of trust and restraint in modern luxury PR, the gaps between classroom learning and real-world communications, and why the future of PR in India lies in influence, community, and immersive experiences rather than noise.

1. Stanley Communications is often credited with creating launches that feel like cultural moments rather than PR campaigns. How do you define the difference between visibility and cultural relevance, especially in luxury and lifestyle?