As the May 31 deadline for commercial outlets in Mumbai to display signboards in Marathi nears, the apex restaurant body, Indian Hotel and Restaurant Association (AHAR), has sought an extension to implement the same. In a letter to the BMC, dated May 19, AHAR has asked for six more months, stating an increase in the prices quoted by vendors due to a sudden demand for new signboards.

AHAR president Shivanand Shetty told mid-day online, "While the association welcomes the move, the deadline given to us is very short, hence we have written a letter to the BMC and requested the authorities to extend the deadline for six months in order to provide sufficient time to implement the order."