Jewellery and accessories label Coyote promises to make you look at run-of-the-mill metal and alloys in a completely edgy light
Jewellery and accessories label Coyote promises to make you look at run-of-the-mill metal and alloys in a completely edgy light
Dipika Vijay hates being typecast as just another jewellery designer on the block. "I truly dislike it when people typecast me into one role, when they introduce or address me as a jewellery designer," she says. 
Jaali Gold Earrings, Rs 1,500 to 5,000
This is because Dipika's trinkets push the boundaries of traditional, overly ornamental jewellery and are very idea and insight driven with spunk rather than just over-the-top details. This Mumbai-based designer creates delicate yet edgy, slightly androgenous earrings, rings and pendants in silver, gold and diamond and also funky accessories like stirrers, place mats, coasters, trivets and hangers in acrylic, stainless steel, wood and felt.
The choice of her brand name as Coyote speaks volumes about the kind of jewels she designs. "Coyote is a species of wild wolves. The name has certain wildness and loads of attitude attached to it. It's also slang for sexy women," explains Dipika.
Metal mania
In her late twenties, the College of Arts, Delhi and National Institue of Design (NID) trained Dipika is obsessed as far as working with metals are concerned. "In my mind's eye, everything I see or hear, get transformed into metals.
That's how I get ideas," she says. A post graduation in Lifestyle Accessory Design from NID and a diploma in industrial training on precious metals such as silver and gold was what got off Dipika on working with metal since 2005. However, the push she needed to start Coyote was given by the fact that she was flooded with compliments when she wore her first precious metal statement piece to a party.u00a0
What's the idea?
When asked about the thought behind her label Coyote, Dipika says that there is no big agenda as such; just this desire to create things with oomph that she would love wearing herself.
The baubles and accessories offered by Coyote seem to rely more on hardcore design rather than just printing pop art off the internet onto things.
Simple clean lines, polished metals, spatially gorgeous and a general minimalist aesthetic make her designs ethereal. But Dipika doesn't deny the Indian influence in her work either, adding, "My starting point is all Indian. I just stylize it differently."u00a0
Inspiration abound
Dipika credits her NID stint as having cracked opened her brain and rocked her world. Ask her about her inspiration and she says, "Anything and everything around me. Inspiration is omnipresent. It's hard to miss the genius of other human beings and nature with all senses alive."u00a0u00a0
She also credits her graphic designer husband's work and the design book The Art of Looking Sideways by designer Alan Fletcher as her key inspirations.
To order: https://dipikavijay.blogspot.com/
Email: coyote.dipika@gmail.comu00a0
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