Discounts for high flyers

If you enjoy a fancy bank balance of Rs 35 lakh a year, an exclusive consumer club will get you hefty discounts on all that you have fancied

If you enjoy a fancy bank balance of Rs 35 lakh a year, an exclusive consumer club will get you hefty discounts on all that you have fancied

Do you break into a sweat each time the dealer dishes out a price you know is unfairly high, but can do nothing about (thanks to your appalling bargaining skills and an ego that just doesn't allow you to haggle)? We've all been there, done that. And if, like us, the objects of your fascination just whooshed past, you might want to consider Purple Swarms.

Pramod Sharma, Nikunj Bubna and Sailaja Anand; the trio behind
Purple Swarms

The year-old consumer group works on a simple economic fact: bulk buying gets you discounts. "We function on the principle of group buying. We have a large base of high net worth individuals whose buying power is combined to increase their bargaining power," says Pramod Sharma, who handles sales.

So, you might seek a car that ten others might want to buy. The 'purchase managers' club collectively negotiate, getting bulk business for dealers, and massive discounts for buyers. Sharma tells us how multiple bookings of a luxury car model actually got customers discounts of up to Rs 8 lakh.

This does not mean that you get a fab offer on those denims you've been eyeing for long. Memberships are by-invite only. You can mail them your wish-to-join application, which will be followedu00a0 by a thorough background check.

And you've got to enjoy an annual income of at least Rs 35 lakh. The good news? If you get through, you pay just Rs 9,000 for up to five years. Now those are statistics we like.

Log on to: www.purpleswarms.com or Call: on 32153272 for more details

Cool claim
On an average, a Purple Swarms member saves Rs 1.6 lakh per annum for his/ her regular purchases (excluding real estate).