Why you need to catch 9 to 5

Updated on: 29 July,2009 10:52 AM IST |
The Guide Team |

On its 30th anniversary, Mid-Day took the initiative to document the stories and faces of an urban India, that spends more time in office cubicles than at home

On its 30th anniversary, Mid-Day took the initiative to document the stories and faces ofu00a0 an urban India, that spends more time in office cubicles than at home. A wide-open brief was given to 10 photographers, each one being handed out a city. They were asked to shoot 10 images in their chosen city between 9 am and 5 pm. The GUIDE asked celebrities who dropped in why everyone should catch the exhibition before it folds up.

Ravi Deshpande, adman
I liked the idea of new photographers recording life in and around the cities they are part of. It was a good way of getting new talent to display how their mind works, through images.

Simone Singh, actress
I think it's great when you see a city through somebody else's point of view. I loved the photographs of Mumbai they made me see my city in a completely different light, through another person's intellect.

James Ferreira, fashion designer
It is a beautifully-curated and aesthetic exhibition. What drew me to the exhibition was that it centered around 9 to 5, and went so much further than that. It was not just about office life, as I had thought it would be.

Divya Thakur, graphic designer
It's the only visual representation of urban India the way the country is right now. If you want a compact yet sweeping view of contemporary India, with all its contradictions and chaos, then 9 to 5 is where it's at.

India 9 to 5 is on till July 31, from 11 am to 7 pm at Piramal Gallery, NCPA, Nariman Point.
Call 22824567.
Check out images on www.mid-day.com