The Super Bowl usually comes and goes without much notice in China. However, this year, America's famous sporting event took a different turn when a television advertisement featuring Tibetans and a Chicago-area Himalayan restaurant triggered angry comments from Internet users in China. The ad by Groupon a US-based company that helps online group-buyers get discounts was to generate support for The Tibet Fund, an organisation that aims to preserve Tibetan culture. <img alt="" src="/imagedata/2011/feb/hutton.jpg" border="5" /> During the ad, actor Timothy Hutton appears to be served a meal at Himalayan Restaurant in Chicago. He delivers the line "The Tibetan people are in trouble. Their culture is in jeopardy." Then in a seemingly sarcastic tone, Hutton adds, "But they still whip up an amazing fish curry!" Hutton then talks about a 50 per cent discount he and other Groupon users got at a Himalayan restaurant in Chicago. The joke fell flat with Chinese Internet users, at a time when the venture capital-backed Groupon is aggressively expanding its services and staffing in mainland China. Tibet has long been a source of consistent domestic and international tension for China, which established control over the region in 1951.

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The Super Bowl usually comes and goes without much notice in China.

Super Bowl ad featuring Tibet fish curry upsets Chinese

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Super Bowl ad featuring Tibet fish curry upsets Chinese

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