Twitter unveils new bird trademark

Twitter unveiled a new "Twitterbird" which will be the new trademark symbol for the fast-growing company.u00a0

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"Over the past six years, the world has become familiar with a little blue bird. The bird is everywhere, constantly associated with Twitter the service, and Twitter the company," said creative director Doug Bowman yesterday.u00a0

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"Starting today you'll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter... There's no longer a need for text, bubbled typefaces, or a lowercase 't' to represent Twitter."u00a0

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The new bird "grows out of love for ornithology, design within creative constraints, and simple geometry," Bowman said.u00a0

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"This bird is crafted purely from three sets of overlapping circles -- similar to how your networks, interests and ideas connect and intersect with peers and friends.u00a0

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Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility."u00a0

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Twitter, which allows its members to post brief comments, links or pictures, claims to have more than 140 million active users, with the largest number being in the United States.u00a0

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A recent survey found one out of seven Americans who go online use Twitter and eight percent do it every day.

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