Victoria's Secret under fire for photoshopped 'beach bum' ad

The new ad for the brands’ Swim Style Finder promotion features a noticeably bow-legged model who appears to have been photo-shopped to extreme proportions.

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The Facebook post reads, “Calling all beach bums! Find your perfect fit,” but the only problem is that the bikini model chosen for the new campaign seems to be missing her derriere.

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More than 2000 Facebook viewers have hit out at the ad campaign, accusing the lingerie giant of altering the image beyond recognition of a normal woman’s body.

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“Congrats Victoria’s Secret for further perpetuating the idea that skinnier is better. That did not need Photoshopping. When will you take a stand that its ok to be a healthy weight? When will you encourage a healthy body image? No wonder so many women have eating disorders...” News.com.au quoted one angry user as writing.

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This is not the first time that the label has come under fire for supposedly photo-shopping its models.

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In the past it had featured women with waif-like legs and barely-there waists.

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