When The Greater Than sent us a bottle of gin last month, we were taken by surprise. Instead of a transparent spirit inside, it was dark brown. Had they pivoted to making a dark rum now, we thought. It turns out, the drink is actually a coffee-infused gin called No Sleep. This is just one of many collaborations in the spirit segment that’s seen an explosion of innovative offerings. 

In 2020, when the world was thrust indoors due to the Coronavirus pandemic, the distillers at The Greater Than began experimenting with various flavours to create an infused gin. “Coffee and gin go very well, and our late distiller Jay Dhawan had created a coffee float cocktail with orange that we usually pushed out at all our events. It is a great twist in a gin and tonic too. So, when we decided that we wanted to bottle an infused gin with coffee, we reached out to [Arman] Sood of Sleepy Owl to use their cold brew,” says Anand Virmani, co-founder of The Greater Than gin.